Journals

Lasallian Journal of Business and Tourism Volume 1 Number 1
02/02/2022 10:53:17 AM

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Impact on Business Performance of a Gender Diverse Board of Directors for the Top Twenty Publicly Listed Companies in the Philippines

Excelsis Magno

College of Business Administration and Accountancy- Graduate Studies,De La Salle University – Dasmariñas, City of Dasmariñas, Cavite, Philippines

Consulting Partner - MGH2020 Company, Calatagan, Batangas, Philippines

 

ABSTRACT

The case for driving more diversity in the workforce is founded on the need to leverage available talent, to better understand customers, and to deliver results. In pursuing the relationship of gender diversity and the business performance of an organization, the role of the board of directors is viewed as critical. The role of women in the boardroom has sparked the interest of many researchers in various countries because of the belief that female representation equates to results. This research examines the subject of board-level gender diversity for the top 20 firms which common shares are traded in the Philippine Stock Exchange from 2007 to 2016. Using panel data, this study indicates that in ten (10) years, the percentage of women occupying board seats has remained flat at eleven percent (11%). Using Tobin’s Q as a measure of the firm value, the over-all average of 1.3799 for the sample is above the benchmark of 1.0; however, the results of all observations with at least one (1) female on the board of directors yielded a Tobin’s Q below benchmark at 0.8977.  This market-based measure is subject to the investors’ view of the company’s value and possible bias against women on the board. The economic results challenge the ethical argument that the inclusion of women at the board level achieves the right outcome for society as a whole.

Keywords: gender diversity, boardroom, board of directors, women inclusion

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Sustainable Practices in a Coastal Community-Based Tourism: The Case of Donsol, Sorsogon

Frechie Belle O. Lo

Institute of Renewable Natural Resources

College of Forestry and Natural Resources

University of the Philippines Los Baños, Los Baños, Laguna, Philippines

 

ABSTRACT

Donsol hosts the second largest known population of whale sharks in the world. Its tourism industry centers around whale shark conservation and community-based tourism through a tripartite agreement between the national tourism office, local government, and the World Wildlife Fund (WWF) Philippines. This study was conducted to assess the sustainability protocols of the community in a wider context. Thus, the sustainability concepts of Green Globe and Global Sustainable Tourism Council were combined to examine the sustainable practices of Donsol. Stakeholder Theory was used to analyze stakeholders’ practices based on their experience and knowledge in implementing sustainable practices in the community. The study used a qualitative, descriptive case study research design. Five sets of respondents were interviewed. The data were analyzed using a combined narrative and framework analysis. The results show that Donsol has few but significant sustainable tourism practices. Its best practice is centered around sustainable tourism management specifically in its whale shark interaction though there is a need for more standardized waste management; and resources insufficient for tourist consumption. There is a weak collaboration among non -tourism barangay which needs enhanced participation among stakeholders. This study can be utilized as baseline data for sustainability accreditation and can be used to examine other coastal community-based tourism destinations

Keywords: Donsol, sustainable tourism, sustainable practices, coastal tourism, community-based tourism

Full Article

 

The Effect of Social Media on Consumers’ Intention to Purchase Counterfeit Men’s Shoes in the Philippines

Leo D. Manansala

De La Salle University – Dasmariñas, City of Dasmariñas, Cavite, Philippines

 

ABSTRACT

Social Media changed the marketing sphere as it revolutionized communications between companies and consumers and the consumers’ purchasing behavior. Unfortunately, social media become part of the proliferation of counterfeit product trades that causes revenue losses for companies and governments. Many studies on consumers’ purchasing intention and behavior in the online shopping environment have been conducted but they missed, especially in the Philippine setting, considering the bigger picture and complexities of the on-going phenomenon – how do social media affect consumers’ intention to purchase non-deceptive counterfeit men’s shoes? To answer this, the study focused on finding the effect of social media on consumers’ intention to purchase non-deceptive counterfeit products. Data from 243 respondents, representing 6.12% confidence interval in the sample size were analyzed using Structural Equation Model to test multiple structural relationships and hypotheses of the study. The study identified three ways social media influence individuals’ inclination toward counterfeit products: (1) online communities create information that can reduce consumers’ perceived risk to buy counterfeits; (2) social media and cultural factors influence buyers’ ethical concerns; and (3) social media affects consumers’ increased status consumption. These were considered in the recommendations to reduce if not totally eliminate the demand-side of counterfeit products.

Keywords: counterfeit products, purchase intention, social media, SEM

Full Article

 

Developing a Slow Food Evaluation Tool for the Restaurant Industry

Marjorie T. Restrivera and Paul Anthony C. Notorio

De La Salle University – Dasmariñas, City of Dasmariñas, Cavite, Philippines

 

ABSTRACT

Slow Food aims to promote a sustainable food industry that is good, clean, and fair, and quite the opposite of the modern day fast food concept. Restaurant engagement in such type of food production and consumption is a key concern, with many claiming that their restaurant is a slow food establishment. However, there is still no accrediting body for this purpose, and there is no tool for which a restaurant and other governing bodies can establish empirical evidence on the claims of these restaurants. Hence, this study was conducted for the purpose of developing and validating a tool that will be used to evaluate the ‘slow food-ness’ of the restaurants. This research was done using the combined qualitative techniques of content analysis and case study methods. Secondary data and interviews were conducted among experts, and the data were analyzed using framework and narrative analysis. A tool was created and were recommended by experts. The output contributes to the general knowledge by providing a guide among existing and new entrant food entrepreneurs on transitioning and establishing slow food, respectively. This can also serve as a guide for potential accreditation and recognition in the area of sustainable food management.

Keywords: slow food, food evaluation, restaurant, sustainable food

Full Article

 


 

LASALLIAN JOURNAL OF BUSINESS AND TOURISM

The Lasallian Journal of Business & Tourism (LJBT) aims to publish quality, up-to-date, and real-world researches that are useful for stakeholders in business and tourism. The journal welcomes researches that will contribute to the knowledge, solving problems, developing and testing theories through empirical, conceptual, and integrative reviews using various research methodologies. 

All articles undergo double-blind peer-review. LJBT is issued twice every year, every January and July. LJBT is an open access journal and papers may be accessed and downloaded subject to copyright laws of the Philippines.

The journal is governed by an editorial board whose members specialize in each of the mentioned disciplines.  The editor in chief is elected by the members of the editorial board. 

Every effort has been made to trace the owners of copyright materials used in this issue.  We shall be pleased to hear from any copyright holder whom we have inadvertently missed to acknowledge.  If notified, the editorial board of the journal will rectify any errors or omissions in the subsequent issue.

All data and information presented in each of the articles in this issue reflect the stance and point of view of the corresponding authors.  Hence, accountability, both legal and ethical, rests solely with them.

Correspondence with the Editorial Board can be made online. See our university website: www.dlsud.edu.ph. You may also write to the Editor in Chief, Lasallian Journal of Business and Tourism, De La Salle University- Dasmariñas, Cavite 4115 Philippines or e-mail at ljbt@dlsud.edu.ph.

 

EDITORIAL BOARD

 

Editor-in-Chief

Paul Anthony Notorio (Tourism, DLSU-D)

 

Associate Editors

Dr. Jacqueline L. Morta (Business Management, DLSU-D)

Dr. Jimford U. Tabuyo (Tourism, DLSU-D)

 

Members

Dr. Michael Batu (University of the Fraser Valler, Abbotsford, British Columbia, Canada)

Dr. Robert Charles Capistrano (Arizona State University Hainan Campus, China)

Dr. Nimrod Carpio (Jeonju University, South Korea)

Dr. Rowell R. Paras (Hospitality Management, DLSU-D)

Dr. Cesar Rufino (De La Salle University - Manila, Philippines)

Dr. Dewi Turgarini (University Indonesia of Education, Bandung, Indonesia)

 

Editorial Assistant

Jaime Zeus C. Agustin (Research Communication, Dissemination and Utilization Coordinator, URO, DLSU-D)

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