CULTURAL AUTHENTICITY IN CONSUMERISM: GENERATIONAL DIFFERENCES ON THE EFFECT OF CULTURAL SENSITIVITY, ORIENTATION, AND GLOCALIZATION ON FILIPINO’S PURCHASING BEHAVIOR

Noreen David, Monique Angela Louise Garciano, Yco Mae Sonza, and Emmanuel Paulino

College of Business Administration and Accountancy, De La Salle University – Dasmariñas, City of Dasmariñas, Cavite, Philippines

ABSTRACT

Cultural factors play a crucial role in consumer behavior, especially in collectivist societies like the Philippines. Filipino consumers navigate between local traditions and global influences, making cultural orientation, cultural sensitivity, and glocalization significant determinants of purchasing behavior. However, the extent to which generational differences shape these cultural factors remains unclear. This study examines the impact of cultural orientation, cultural sensitivity, and glocalization on Filipino consumers’ purchasing behavior while analyzing generational differences in these cultural variables. A quantitative approach was employed using a survey distributed across generational cohorts, with 406 respondents participating. Multiple regression analysis assessed the effects of cultural orientation, cultural sensitivity, and glocalization on purchasing behavior, while Welch’s ANOVA tested differences in these cultural factors across generations. Cultural orientation emerged as the strongest predictor of purchasing behavior, followed by glocalization and cultural sensitivity. Generational differences did not significantly moderate these relationships. However, ANOVA results showed that cultural orientation and glocalization significantly differed across age groups, with older generations demonstrating stronger cultural alignment and preference for localized adaptations. Cultural sensitivity, however, remained consistent across all age groups. The study highlights the importance of cultural authenticity in branding strategies. Marketers should integrate Filipino cultural values deeply rather than rely on superficial localization. While generational differences shape cultural perceptions, they do not substantially alter purchasing behavior. Future research should explore additional moderating factors, such as economic conditions and digital influence, in shaping consumer decisions.

Keywords: Cultural Orientation, Cultural Sensitivity, Glocalization, Purchasing Behavior, Consumer Ethnocentrism

Cite this Article:

David, N., Garciano, M.A.L., Sonza, Y.M., & Paulino, E. (2025). Cultural Authenticity in Consumerism: Generational Differences on the Effect of Cultural Sensitivity, Orientation, and Glocalization on Filipino’s Purchasing Behavior. Lasallian Journal of Business and Tourism, 3(1). https://portal.dlsud.edu.ph/research/DetailView.aspx?ContentID=7134

THE MODERATING ROLE OF FINANCIAL PERFORMANCE ON THE LINK BETWEEN ENVIRONMENTAL PERFORMANCE AND FIRM VALUE OF PUBLICLY LISTED COMPANIES IN THE PHILIPPINES

Bernadethe Khryssia A. Mendoza, Dana Amor B. Montañez, Ma. Yelena Italia F. Talaboc, April Anne F. Manansala, Marianne Aubrey M. Casala, Aaron Maverick Li R. Sanchez, and Elma L. Mallorca

College of Business Administration and Accountancy, De La Salle University – Dasmariñas, City of Dasmariñas, Cavite, Philippines

ABSTRACT

This research investigated the interplay between environmental performance and firm value among publicly listed companies in the Philippines, with a specific focus on the moderating role of financial performance. As corporate environmental responsibility becomes increasingly important due to rising consumer expectations, this study addresses a critical gap in the existing literature by focusing on the Philippine context. Utilizing a robust methodology, the research quantifies companies' environmental initiatives through an environmental pillar score and analyzes their impact on market valuation, as measured by enterprise value and price-to-book ratios. The findings indicate a positive correlation between environmental performance and firm value, with financial performance indicators like return on assets and return on equity significantly moderating this relationship. Interestingly, no significant differences in environmental performance were found between companies in sensitive versus non-sensitive industries, highlighting that industry type does not inherently dictate the quality or impact of environmental initiatives. By categorizing firms into these industry groups, the study reveals distinct variations in how environmental practices influence firm value across sectors. These insights are vital for stakeholders, informing corporate strategies that integrate environmental responsibility while promoting financial sustainability. This research contributes to the broader discourse on corporate responsibility and financial performance, offering a framework for future studies in similar emerging markets.

Keywords: environmental performance, financial performance, firm value, Philippines, publicly listed companies

Cite this Article:

Mendoza, B.K.A., Montañez, D.A.B., Talaboc, M.Y.I.F., Manansala, A.A.F., Casala, M.A.M., Sanchez, A.M.L.R., & Mallorca, E.L. (2025). The Moderating Role of Financial Performance on the Link Between Environmental Performance and Firm Value of Publicly Listed Companies in the Philippines. Lasallian Journal of Business and Tourism, 3(1). https://portal.dlsud.edu.ph/research/DetailView.aspx?ContentID=7134

IMPACT OF ENVIRONMENTAL REGULATIONS ON LISTED FIRMS' READINESS FOR SUSTAINABILITY DISCLOSURE STANDARDS: A CAUSAL STUDY

Juliene Marie L. Malabanan, Bea Chrischel C. Angcao, Maria Bianca N. Aragones, Charlene Joyce S. Malong, Mary Angeline D. Manela, and Mary May C. Eulogio

College of Business Administration and Accountancy, De La Salle University – Dasmariñas, City of Dasmariñas, Cavite, Philippines

ABSTRACT

This study investigates the influence of environmental regulatory factors on the readiness of publicly listed companies (PLCs) in the Philippines to adopt IFRS S1 and S2, focusing on sustainability-related disclosures. An analysis of 2023 sustainability reports reveals that most PLCs are inadequately prepared, with the telecommunications sector showing the highest level of preparedness at 40.98%. The study assessed the readiness of 165 PLCs with the ISSB framework using EY’s ISSB checklist and employed multiple linear regression to examine the effects of industry type, climate-related governance, and climate-related regulations on preparedness. The findings suggest that industry type does not significantly impact preparedness, likely due to the recent implementation of sustainability standards, which pose challenges across all industries. In contrast, climate-related governance—characterized by the presence of sustainability and governance committees—play a crucial role in improving preparedness. Contrary to expectations, climate-related regulations currently have no significant direct influence on PLCs preparedness. The absence of detailed, enforceable mandates for climate-related reporting reduces regulatory pressure, resulting in PLCs lacking the incentive to fully align with IFRS S1 and S2. The study recommends stricter, targeted regulatory mandate for sustainability reporting, particularly to align with global standards. Such mandate should be accompanied with structured training activities for the use of IFRS S1 and S2. The study also emphasizes the importance of strong governance structures and stakeholder engagement in improving preparedness. Future research should examine the long-term effects and challenges in financial reporting and corporate governance arising from the evolving sustainability standards within the Philippine context.

Keywords: Climate-related governance, climate-related regulations, IFRS S1 and S2, industry-type, level of preparedness

Cite this Article:

Malabanan, J.M.L., Angcao, B.C.C., Aragones, M.B.N., Malong, C.J.S., Manela, M.A.D., & Eulogio, M.M.C. (2025). Impact of Environmental Regulations on Listed Firms' Readiness for Sustainability Disclosure Standards: A Causal Study. Lasallian Journal of Business and Tourism, 3(1). https://portal.dlsud.edu.ph/research/DetailView.aspx?ContentID=7134

EFFECT OF GREEN REVENUE ON FIRM VALUE OF ASEAN COUNTRIES: THE MODERATING ROLE OF ESG CONTROVERSIES

Eirene P. Del Monte, Alec Luanne S. Cahilig, Jhazzywynline X. Flores, Kate Camille A. Patinga, James Carlo D. Saballas, and Elma L. Mallorca

College of Business Administration and Accountancy, De La Salle University – Dasmariñas, City of Dasmariñas, Cavite, Philippines

ABSTRACT

The increasing awareness of the importance of Environmental, Social, and Governance (ESG) issues has raised more concern regarding how they affect the organizational performance of the company. Companies now face the challenge of turning sustainability into the center of their business and being profitable at the same time. But they are faced with a series of problems in doing so, including market skepticism, the heavy weight of rising costs, and the unclear nature of regulatory regimes that always influence their operations. Against this background, the current study seeks to investigate the moderating role of ESG controversies in the green revenue-firm value relationship. Using a sample of 49 ASEAN-listed firms between the years 2017 and 2023 and applying panel regression analysis methods, the results of the current study reveal that green revenue has a statistically insignificant but negative association with firm value, as captured by enterprise value. The researchers also discovered that ESG controversies have no moderating influence on this relationship, meaning that when firms are engaged in such controversies, the direct negative influence on their enterprise value is not altered. These results highlight the utmost need for enhanced congruence between sustainability initiatives, market expectations, and firms' strategic priorities.

Keywords: ESG, ESG controversies, green revenue, firm value, enterprise value
 

Cite this Article:

Del Monte, E.P., Cahilig, A.L.S., Flores, J.X., Patinga, K.C.A., Saballas, J.C.D., & Mallorca, E.L. (2025). Effect of Green Revenue on Firm Value of Asean Countries: The Moderating Role of ESG Controversies. Lasallian Journal of Business and Tourism, 3(1). https://portal.dlsud.edu.ph/research/DetailView.aspx?ContentID=7134

FACTORS INFLUENCING GREEN NEW ENERGY VEHICLE CONSUMPTION IN CHINA: PURCHASE INTENTION AND BEHAVIOR TRANSFORMATION MECHANISM

Liu Guangqian, Leo Manansala, Maribec Campos, and Janine Buenaventura

College of Business Administration and Accountancy, De La Salle University – Dasmariñas, City of Dasmariñas, Cavite, Philippines

ABSTRACT

Promoting green industries is crucial for energy conservation and environmental protection. Un­derstanding consumer behavior is key to developing eco-friendly products, especially in the new energy vehicle (NEV) market. Despite consumers expressing eco-friendly intentions, they often fail to follow through, hindering green industry growth. This study investigates factors influencing NEV purchase intent and the intention-behavior gap in the Chinese market. It addresses questions like factors impacting purchase intention, the influence of intent on actual behavior, and obstacles to the transformation from intent to behavior in the NEV context. Using quantitative analysis and proportionate sampling in Guangdong, Anhui, and Guangxi provinces, the study employs methods like CFA, SEM, logistic regression, and multiple response analysis. Findings indicate that factors such as consumption attitude, subjective norm, perceived behavior control, consumer cognition, product perception, and non-economic incentives positively influence Chinese consumers' NEV purchase intention. Moreover, purchase intent significantly affects actual behavior, with identified obstacles in the transformation process. These insights are valuable for the Chinese government in shaping NEV market incentives, aiding manufacturers in designing eco-friendly products and fostering green consumption for environmental protection and sustainability.

Keywords: Green consumption, purchase intention, purchase behavior, new energy vehicles, Chi­na, SEM, CFA, multiple response analysis

Cite this Article:

Guangqian, L., Manansala, L., Campos, M. & Buenaventura, J. (2025). Factors influencing Green New Energy Vehicle Consumption in China: Purchase Intention and Behavior Transformation Mechanism. Lasallian Journal of Business and Tourism, 3(1). https://portal.dlsud.edu.ph/research/DetailView.aspx?ContentID=7134

LASALLIAN JOURNAL OF BUSINESS AND TOURISM

The Lasallian Journal of Business & Tourism (LJBT) aims to publish quality, up-to-date, and real-world researches that are useful for stakeholders in business and tourism. The journal welcomes researches that will contribute to the knowledge, solving problems, developing and testing theories through empirical, conceptual, and integrative reviews using various research methodologies. 

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